Introduction In the ever-evolving landscape of the business world, the significance of ethical business practices and corporate social responsibility (CSR) cannot be overstated. Companies that prioritize ethical conduct and social responsibility not only contribute to the well-being of society but also position themselves for long-term success. This article explores the importance of ethical business practices…

Introduction In the digital era, where information is abundant and consumer expectations are continually evolving, businesses are turning to big data to refine their marketing strategies. Big data, characterized by the vast volume, velocity, and variety of information, serves as the backbone for personalized marketing initiatives. This article explores the pivotal role of big data…